Rao - Market Rebels Kommentar
Aus Leowiki
Sehr anschauliche Beispiele für die Bedeutung von sozialen Bewegung bei der Entstehung bzw. dem Wandel von Märkten. Zentrale These ist, dass es die Kombination von "hot cause" und "cool mobilization" braucht, um erfolgreich zu sein.
- p.7: "The challenge for market rebels becomes how to forge a collective identity and movilize support by articulating a hot cause that arouses emotion and creates a community of members, and relying on cool mobilization that signals the identity of commmunity membes and sustains their commitment." (Herv. i. Orig.)
- p.5: "[E]conomists have largely neglected to understand how the joined hands of activists and their recruits make or break radical innovation in markets. Ironically, although sociologists have pioneered the study of social movements, the bulk of their research concerns social movements directed against the state or movements designed to change popular culture, such as large-scale revolutions, civil rigths movements, and the women's movement." (Herv. i. Orig.)
- examples / social movements:
- Computer industry / homebrew computer clubs
- cochlear implants / deaf rights movement
- automobile industry / automobile enthusiasts and clubs
- beer industry / homebrewing movement and microbreweries
- restaurants / nouvelle cuisine
- stock markets / investors rights & shareholder activism
- retail markets / anti-chain store movement
- biotechnology / German anti-biotechnology movement
