Johnson - Where Good Ideas Come From Exzerpt

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  • p. 16: "This is a book about the space of innovation. Some environments squelch new ideas; some environments seem to breed them effortlessly. The city and the Web have been such engines of innovation because, for complicated historical reasons, they are both environments that are powerfully suited for the creation, diffusion, and adoption of good ideas."
  • p. 18: "Coral reefs are sometimes called the "cities of the sea;" and part of the argument of this book is that we need to take the metaphor seriously: the reef ecosystem is so innovative in its exploitation of those nutrient-poor waters because it shares some defining characteristics with actual cities."
  • p. 22: "But the truth is, when one looks at innovation in nature and in culture, environments that build walls around good ideas tend to be less innovative in the long run than more open-ended envirnoments. Good ideas may not want to be free, but they do want to conntect, fuse, recombine. They want to reinvent themselves by crossing conceptual borders. They want to complete each other as much as they want to compete."
  • p. 31: "The strange and beautiful truth about the adjacent possible is that its boundaries grow as you explore those boundaries. Each new combination ushers new combinations into the adjacent possible." (
  • p.41: "Recall the question we began with: What kind of environment creates good ideas? The simplest way to answer it is this: innovative environments are better at helping their inhabitants explore the adjacent possible, because they expose a wide and diverse sample of spare parts - mechanical or conceptual - and they encourage novel ways of recombining those parts. Environments that block or limit those new combinations - by punishing experimentation, by obscuring certain branches of possibility, by making the current state so satisfying that no one bothers to explore the edges - will, on average, generate and circulate fewer innovations than environments that encourage exploration."
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